From Outdoor Kid to Data Integrator: Practical Tech for Real Businesses with Jeff Cox
In this episode of Powerful and Unpolished, host Tim Salmans sits down with data integration specialist Jeff Cox, founder of No Bravo Sierra. Jeff shares how a college instructor’s enthusiasm sparked a lifelong career in technology and why complex systems do not have to feel overwhelming.
From computer viruses to multi factor authentication, Jeff breaks down practical cybersecurity strategies every business owner should know. He also explains how small integrations, like website forms connecting to email or CRM systems, can quietly make or break customer experience.
It is a candid conversation about trust, communication, and why being direct is often the most effective approach in both business and life.
Key Points
- How early exposure and mentorship shaped Jeff’s career in IT
- Why understanding systems at a high level removes fear and complexity
- The real origin and mechanics behind computer viruses
- Why multi factor authentication is critical for protecting sensitive accounts
- Practical ways small business owners can monitor and protect their data integrations
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